VANCOUVER, British Columbia – Wines of Germany promoted German wines with Asian cuisine throughout the month of April 2017 at BC Liquor Stores. Forty government liquor stores put the spotlight on German wine for the entire month, featuring displays and custom-made fortune cookies affixed to participating wines as complimentary gifts with purchase, each containing unique “Riesling-inspired” messages. Two high profile food & wine pairing consumer events were hosted at the 39th & Cambie Signature BC Liquor Store attracting over 400 wine enthusiasts. Topping it all off, 10 tasting events were conducted around the province at key BC Liquor Store locations in April, all in celebration of ‘The New Perfect Pairings – Wines of Germany with Asian Cuisines’.

 

 

 

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Pam Panesar

Project Manager, Andros Communications

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pam@androscom.com