TORONTO, June 15, 2017 — LCBO (Liquor Control Board of Ontario) honoured its industry partners, suppliers and agents for their innovation, creativity and commitment to customer service and social responsibility at the Elsie Awards held in Toronto on June 14th. The Elsies is an industry awards program now in its 23rd year.

Wines of Germany, Canada and its Managing Director, Ted Kalaboukis, were recognized with the Best Niche Marketing Award 2016-2017, for on-going and successful collaboration with the LCBO for the launch of the LCBO German Wine Specialty Store in Waterloo on October 6, 2016. The store features up to 50 new German wines, many only available on consignment.

LCBO executives, Wines of Germany representatives, local agents, community members and the German Wine Princess, Ana Hochdoerfer who travelled from Germany enjoyed samples from a wide selection of German wines paired with tasty German treats.

While all of LCBO’s trade partners contribute to our success, the Elsie Awards give us the opportunity to recognize those who have set themselves apart by going above and beyond to deliver excellence,” said Carolyne O’Grady Gold, LCBO Director of Wines and co-chair of the Elsies.