Happy Birthday Riesling

Wines of Germany – Canada launched a nationwide celebration of events from coast to coast commemorating Riesling Birthday by highlighting the quality, versatility and food-matching capabilities of German Riesling to Canadians, in addition to showcasing Germany’s other outstanding grape varieties such as Pinot Noir, Pinot Gris, Pinot Blanc and Silvaner. 

 

Canadian activities included the following:

  • Exclusive Licensee Tasting – Nova Scotia Liquor Corporation, Halifax
  • Media Luncheon & Influencer Walk-Around Tasting with Notable Life Media Group, Toronto
  • R&D Restaurant Wine Pairing Dinner with u-feast, Toronto
  • Wines of Germany Independent Wine Education Guild Masterclass (IWEG), Toronto
  • Vij’s Restaurant Wine Pairing Dinner with u-feast, Vancouver.


Wines of Germany conducted a Riesling Birthday contest across Canada engaging consumers to post a photo of themselves enjoying German Riesling with the hashtag #rieslingbirthday. 10 winners were selected and received a $100 gift card from their local liquor store. 

 

About Riesling Birthday, the first Riesling vines were officially recorded on March 13, 1435 in Germany. As a result, March 13th has been officially designated as Riesling Birthday.

 

Here is our selection of images from the celebrations held across Canada.

Click the images below to open the lightbox gallery. 

German Royalty Makes an Appearance at the Salon des Vins

Wines of Germany participated in Québec City’s highly anticipated Salon International des Vins et Spiritueux de Québec held at the Centre des congrès de Québec from April 25 to 27, 2019. Visitors had the opportunity to sample German wines in three separate formats: 

  • at the Wines of Germany pavilion
  • structured German flight tastings 
  • wine seminars led by renowned wine educator, Nadia Fournier

German Wine Princess Klara Zehnder was a distinguished guest at the event and was invited to cut the opening ceremony ribbon with SAQ President, Catherine Dagenais. It was German wines at its finest and in many forms!

The Salon International des Vins et Spiritueux de Québec is an event organized by the Société des alcools du Québec showcasing culinary delights, products, wines and alcoholic beverages.  The 12,000 attendees consisted of media professionals, industry guests and food & wine enthusiasts.

Click the images below to open the lightbox gallery. 

Wines of Germany Visits Top Drop

Wines of Germany joined the second annual Top Drop tasting in Calgary on May 21st and the sixth annual Top Drop tasting in Vancouver on May 24th, 2019. With regional tasting stations setup at both events, Wines of Germany educated trade, media and consumers on the diversity of wines produced in Germany which are widely available in both markets. As Top Drop is focused on terroir driven and unique wines, Wines of Germany featured wines from the next generation of winemakers and pioneers who are making wines that set themselves apart from generations before.

 

Below are some highlights from the events.

Click the images below to open the lightbox gallery. 

An Evening with German Wines and Aria’s

Wines of Germany partnered with the Goethe-Institut to host a wine tasting event on June 7, 2019 for Goethe’s current and alumni students. The event was held at the Goethe-Institut office in the heart of downtown Toronto, where over 50 guests sipped on German wines while enjoying a live performance by Soprano singer Nofar Yacobi who entertained guests by performing Aria’s in Italian, English and German!

 

Check out our selection of images from the event.

Click the images below to open the lightbox gallery. 

Germany’s Coolest Wines featured at the Toronto Wine & Spirits Festival

Wines of Germany participated in the 11th annual Toronto Wines & Spirits festival on June 14 and 15, 2019 held at Sugar Beach – Toronto’s urban beach park. The tasting station featured a wide selection of German wines currently available at the LCBO. The ‘Coolest Wines on Earth’ theme created brand awareness with a platform to educate and connect with Toronto’s millennial audience. 

The Toronto Wine & Spirits Festival is an annual festival featuring some of the world’s most renowned wine, beer, cider & spirit producers along with chefs and culinary personalities. Over 6,000 attendees enjoyed samples from more than 60 participating food and beverage brands while relaxing lakeside at Toronto’s Sugar Beach.

Click the images below to open the lightbox gallery. 

All Eyes on German Wines at the PEI Festival of Wines

Wines of Germany was the featured wine country at the Prince Edward Island Festival of Wines which took place from May 21-25, 2019 in Charlottetown, PEI. 

Festival Activations included:

  • Wines of Germany exclusive wine country pavilion 
  • Mini guided flight tastings every 15 mins hosted by PEI Liquor Board Product Advisors
  • A selection of 53 German wines featured at dedicated stations 
  • Two Sold Out Winemakers Dinners hosted by winery principals
  • Five Guided Terroir Tastings conducted on the show floor 
  • PEI Liquor Stores Retail thematic for month of May with in-store visibility

 

The PEI Wine Festival is a major annual event hosted by the Prince Edward Island Liquor Control Commission.  The festival incorporates a variety of elements allowing consumers to discover and explore local cuisine and wines from around the world.  

Click the images below to open the lightbox gallery. 

German Wines Rocks the LCBO Stores and the Streets of Toronto

Wines of Germany launched a full-scale promotion this summer to create awareness on how German wines are The Coolest Wines on Earth and are the perfect wines for BBQ and summer patio season. The promotion began with a 16-week Toronto Transit Commission (TTC) streetcar promotion allowing a large audience reach in downtown Toronto through major East-West arteries throughout the city. 

A social media contest was launched to compliment the promotion and create online engagement for one lucky winner to win a case of German wine if they could spot the streetcar and post it. The entire program resulted in 3,776,000 total impressions for a 16-week campaign with a Toronto audience reach of 23%.

In conjunction with the streetcar promotion, a LCBO instore tasting program was implemented allowing consumers to sample the Coolest Wines on Earth for themselves. As a result, one third of consumers who sampled also purchased a bottle from the tastings. 

Click the images below to open the lightbox gallery. 

BC Celebrates Wines of Germany

Wines of Germany partnered with three private wine retailers in Vancouver and Victoria to implement an awareness campaign to promote German wines throughout the month of July 2019. Retail partners included Marquis Wine Cellars, Liberty Wine Merchants both located in Vancouver and Vessel Liquor in Victoria.

Working closely with Wines of Germany, each retailer was able to provide a tailored and unique customer experience based on the interests of their consumers. This approached resulted in increased consumer awareness and sales of German wines. A huge success for all participating locations!

Click the images below to open the lightbox gallery. 

31 Days of German Riesling

For the eighth year in a row, Wines of Germany (Canada) executed the 31 Days of German Riesling on-premise promotion for the entire month of July 2019. This year 68 top-tier restaurants and retail locations across Canada from Halifax to Vancouver participated in promoting German wines to their customers. 

The promotion consisted of a consumer contest for a chance to Win a Long Weekend for Two in Berlin and a licensee draw where participating restaurants and retailers were entered for a draw to win a spot on the elite Summer Sommelier Class held in the summer of 2020 in Germany. 

Wines of Germany is pleased to announce the winners of 31 days of German Riesling:

Allison Munro, who enjoyed a glass of German wine at Play Food & Wine located in Ottawa, is the winner of the consumer contest. 

Taylor Simpson, Sommelier at Teatro Restaurant in Calgary, AB is the winner of the licensee draw and will be heading to Germany next summer. Upon learning of his prize Mr. Simpson declared, “Riesling is really one of the grapes that gets me the most excited, because I don’t think there is another grape that can offer near the diversity that German Riesling can. The food pairing opportunities and the sheer deliciousness of these wines are unmatched in the wine world”.

The 31 days of German Riesling is a unique opportunity for us to share our love of German Riesling with restaurateurs, sommeliers, and wine lovers across Canada,” said Ted Kalaboukis, Director, Wines of Germany Canada. “We would like to thank everyone who participated in this year’s program and who joined us in the pleasurable and enriching mission to discover the quality and diversity of German wine”. 

Congratulations to both our winners! 31 days of German Riesling is a world celebrated campaign to promote German Riesling. Cheers, or as they say in German, Zum Wohl!  

German Wines Meets Wine Fest 

Wine Fest Toronto took place on July 5 & 6, 2019 at the Shops of Don Mills Town Square. Wines of Germany presented a curated selection of German wines currently available at the LCBO. Consumers also had the opportunity to discover firsthand the versality of German wines as they sampled with the many dishes available from the local food trucks. 

Wine Fest Toronto is the city’s only wine focused festival offering the 3,000 guests a chance to sample from a wide range of wines from all over the world.