MAINZ, GERMANY – They say it takes 31 days to acquire a new habit. So embrace the path to self-improvement with “The 31 Days of German Riesling,” a celebration of Germany’s most famous wine varietal. 

From Halifax to Vancouver, join us in July and August 2015 for the third “31 Days of German Riesling” promotion in Canada.

Canadians will have the opportunity to experience German Riesling as they have never had before this summer – restaurants and retailers across the country will pledge to serve German Rieslings in at least one of the following ways:

  • By the glass specials
  • Flights
  • Food and wine pairings
  • Special dinners or tasting events

Starting July 1st, the web site will list participating restaurants with addresses to drive consumer patronage.

Customers will be invited to the site to enter a contest to Win a Long Weekend for Two in Berlin by telling us at which one of the participating restaurants they enjoyed their glass of German Riesling.

So raise a glass to “The 31 Days of German Riesling” – a new habit you’ll never want to break!