MAINZ, GERMANY – They say it takes 30 days to acquire a new habit. So embrace the path to self-improvement with “The 31 Days of German Riesling,” a celebration of Germany’s most famous wine varietal.
From Halifax to Vancouver, join us in July and August 2016 for the fifth annual “31 Days of German Riesling” promotion in Canada.
This summer Canadians will have the opportunity to experience German Riesling as they never had before – restaurants and retailers across the country will pledge to serve German Rieslings in at least one of the following ways:
- By the glass specials
- Food and wine pairings
- Special dinners or tasting events
Starting July 1st, the web site www.31DaysGermanRiesling.ca will list participating restaurants with addresses to drive consumer patronage.
Customers will be invited to the site to enter a contest to Win a Long Weekend for Two in Berlin by telling us at which one of the participating restaurants they enjoyed their glass of German Riesling.
So raise a glass to “The 31 Days of German Riesling” – a new habit you’ll never want to break!