Wines of German origin, in particular, continued to be increasingly purchased by consumers in the third quarter of this year.
According to the German Wine Institute (DWI), both value of sales and volume of domestic wines increased by around eight percent compared to the same quarter of the previous year, whereas foreign wine sales grew marginally by two percent in volume and five percent in value. This data emerged from the market analysis of the Nielsen Homescan Panel, which analyzes the wine purchases of private households on behalf of the DWI. Interestingly more people turned to local wines than in the third quarter of 2019.
Entire German wine market grew in the third quarter
The growth in domestic wines was due primarily to very strong demand in July, while wine purchases in August and September dipped significantly. “This is probably due to the fact that the households had on the one hand stocked up on a certain amount of wine and on the other hand, the situation in the gastronomy and catering sector relaxed somewhat from August onwards, so that wine consumption has shifted back there,” explained Monika Reule, managing director of the DWI.
The entire German wine market, including wines from all origins, grew by five percent in volume and seven percent in value in the third quarter.
source: Deutsches Weininstitut / The German Wine Institute / www.germanwines.de