BC Celebrates Wines of Germany
Wines of Germany partnered with three private wine retailers in Vancouver and Victoria to implement an awareness campaign to promote German wines throughout the month of July 2019. Retail partners included Marquis Wine Cellars, Liberty Wine Merchants both located in Vancouver and Vessel Liquor in Victoria.
Working closely with Wines of Germany, each retailer was able to provide a tailored and unique customer experience based on the interests of their consumers. This approached resulted in increased consumer awareness and sales of German wines. A huge success for all participating locations!
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