31 Days of German Riesling
For the eighth year in a row, Wines of Germany (Canada) executed the 31 Days of German Riesling on-premise promotion for the entire month of July 2019. This year 68 top-tier restaurants and retail locations across Canada from Halifax to Vancouver participated in promoting German wines to their customers.
The promotion consisted of a consumer contest for a chance to Win a Long Weekend for Two in Berlin and a licensee draw where participating restaurants and retailers were entered for a draw to win a spot on the elite Summer Sommelier Class held in the summer of 2020 in Germany.
Wines of Germany is pleased to announce the winners of 31 days of German Riesling:
Allison Munro, who enjoyed a glass of German wine at Play Food & Wine located in Ottawa, is the winner of the consumer contest.
Taylor Simpson, Sommelier at Teatro Restaurant in Calgary, AB is the winner of the licensee draw and will be heading to Germany next summer. Upon learning of his prize Mr. Simpson declared, “Riesling is really one of the grapes that gets me the most excited, because I don’t think there is another grape that can offer near the diversity that German Riesling can. The food pairing opportunities and the sheer deliciousness of these wines are unmatched in the wine world”.
“The 31 days of German Riesling is a unique opportunity for us to share our love of German Riesling with restaurateurs, sommeliers, and wine lovers across Canada,” said Ted Kalaboukis, Director, Wines of Germany Canada. “We would like to thank everyone who participated in this year’s program and who joined us in the pleasurable and enriching mission to discover the quality and diversity of German wine”.
Congratulations to both our winners! 31 days of German Riesling is a world celebrated campaign to promote German Riesling. Cheers, or as they say in German, Zum Wohl!